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DFDS Seaways Contributes to £100 Million Government Marketing Fund 


DFDS Seaways Limited has pledged its support to tourism throughout Great Britain by contributing to a four year marketing fund set up by the Government to boost visitors to the country.

DFDS Seaways Limited operates the Newcastle to Holland route which is the main sea crossing for Europeans into Scotland; it also operates Harwich to Denmark, Dover to France and Liverpool to Ireland routes. Scotland is set to benefit from the overall creation of 50,000 jobs, 1 million extra visitors and a £2 billion increased visitor spend across the UK.  

In 2009 alone, the route brought more than 40,000 Dutch and German passengers into Scotland and DFDS Seaways hope to increase this number in the next four years.

The fund was set up in response to the Government’s challenge to boost tourism surrounding the forthcoming Royal Wedding, The Queen’s Diamond Jubilee and the London Olympic and Paralympic Games.

DFDS Seaways has pledged a mix of financial support and payment in kind. Other companies including British Airways, lastminute.com and Radisson Edwardian have also contributed to the fund to help match the £50 million of public money already committed by national tourism agency, VisitBritain.

Secretary of State for Culture, Olympics, Media & Sport, Jeremy Hunt added: “British companies have dug deep to back us in promoting this idea. And I hope that others will pitch in too – to become part of the global launch to market Britain as quite literally the greatest show on earth.”

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Notes to editors
DFDS Seaways Limited has acquired Norfolkline and is now one of Europe’s largest ferry companies, operating both consumer and freight routes from England, Ireland, Scotland, France, Belgium, Holland, Germany, Denmark, Norway, Sweden and Lithuania.

It holds the prestigious title of Europe’s Leading Long Sea Ferry Operator 2010 awarded by The World Travel Awards for the fourth year in a row.

Issued on behalf of DFDS Seaways by Robson Brown

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