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Ash Cloud and strikes wave forward 15% bookings increase for DFDS Seaways 


As airport strikes loom, DFDS Seaways has announced a 15% increase in UK bookings, pointing to a buoyant market for sea travel.

The figures released today, show that since the volcanic ash cloud hit in April, bookings are 15% higher than the same period last year on the DFDS Seaways’ Newcastle to Holland and Harwich to Denmark routes. 

DFDS Seaways expects to announce a further increase in bookings if the strike action by airport workers goes ahead over the Bank Holiday weekend. 

At the height of the volcanic ash cloud disruption, DFDS Seaways saw a 200% increase in calls to its call centre, a 311% increase in web visits and a 213% increase in bookings, with crossings to and from Holland and Denmark fully booked.

The company, which has recently acquired Norfolkline, is one of Europe’s largest ferry companies and operates both consumer and freight routes from England, Ireland, Northern Ireland, Scotland, France, Belgium, Holland, Germany, Denmark, Norway, Sweden, and Lithuania.

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Issued on behalf of DFDS Seaways by Robson Brown

For media enquiries contact:

Kirsty McNaught on 0191 244 6637/ 07855720343 (Kirsty.mcnaught@robson-brown.co.uk)
 
Vicky Neill on 0191 244 6653 (Vicky.neill@robson-brown.co.uk)
 
Sally Pearson on 0191 244 6656/ 0798066402 (sally.pearson@robson-brown.co.uk)