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DFDS Seaways promotes pedal power with launch of special onboard bikes 

DFDS Seaways installs exercise bikes to help power its UK ferries

Award-winning ferry operator, DFDS Seaways has today announced it will be installing specially adapted exercise bikes onboard its UK ferries, to help power the ships’ engines. DFDS Seaways is pioneering a new scheme that aims to reduce the fuel consumption for a typical ferry crossing whilst also promoting a healthy lifestyle to its customers.

The state-of-the art bikes will be installed in dedicated passenger cycling areas, alongside the children’s play areas, so that parents can keep an eye on their children whilst helping to keep their waistlines trim and contribute to minimising the emissions of the crossing. The "Fred Flintstone" style pedal power will not only contribute to powering the ship but willing participants will also receive a discount voucher for future crossings. On each crossing, the passenger who pedals the furthest will also be offered a complimentary onboard meal.

Professor F. Yule, an environment consultant for DFDS Seaways, commented;
"This latest scheme sees DFDS Seaways leading the way for transport innovation. The potential cost and fuel savings this initiative will bring could be vast; with just half an hour of continuous pedalling having the potential to generate an astonishing ten minutes of power on a typical North Sea or Channel crossing."

Max Foster, passenger director at DFDS Seaways, believes the initiative will prove popular with passengers. He says, "Cycling is one of the most popular sports in the UK, especially in the wake of the British success in the Tour de France and the 2012 Olympic cycling events. We decided to harness this enthusiasm for cycling and turn it into pedal power to help reduce fuel consumption and also the cost of ferry travel between the UK and our destination ports in France, Holland and Denmark. We believe that, with the help of our passengers, we could reduce our overall fuel consumption by as much as 50% by 2015."

The first bikes are due to be installed on the Newcastle-Amsterdam cruise ferries in early June, in time for the peak Summer Season.

DFDS Seaways operates ferry routes across the North Sea, the English and Western Channel and Baltic Sea. For further information or to make your ferry booking, please visit www.dfds.co.uk or telephone 0871 574 7235.