Local couple star in new DFDS Seaways ad campaign
A retired couple from Northumberland take to the TV screen as they become the face of the DFDS Seaways’ 2013 advertising campaign rolling out across TV, press adverts and direct marketing for the cruise ferry operator.
Ian and Kate Knight from Newbiggin-by-the-sea, Northumberland were chosen by the cruise ferry company to feature in their advertising for ferry crossings after their daughter put them forward to take part. The couple took a video camera on their holiday to Holland to film their unforgettable experience during a four-night stay in Haarlem.
They filmed their time on the ferry as they sailed from Newcastle to Holland, capturing the fun and relaxation they had on board including in the restaurants, bars, shops and admiring the fabulous sea views and sunsets out on deck. With their bikes in tow, while in Haarlem Ian and Kate cycled around the city and nearby beaches and countryside making the most of the stunning sites this area has to offer.
Kate said: “We were extremely pleased when we got the call from DFDS Seaways to appear in their adverts! We love travelling and have recently retired so we have the time to do these things. The entire experience was enjoyable from start to finish and we can’t wait to do it again.
“We loved recording our holiday and tried to film as much as possible to give a true reflection of our time on the ship and in Holland and capture every experience. It’s very odd seeing ourselves on TV – it doesn’t seem quite like us! But it brings back happy memories and we had so much fun.”
Catherine Jowett, advertising manager at DFDS Seaways said: “The results are fantastic. We believe that a customer’s holiday begins when they board one of our cruise ferries. There’s so much to do on board for all ages, with restaurants, shops, bars and a cinema. We wanted to really portray the real-life experience of couples and families as they travel with us and I’m pleased the adverts were able to capture the magical moments people enjoyed on their crossing with us.”
Ian and Kate were then asked back on board to take part in a photo shoot so DFDS Seaways could use images of the couple in other advertising such as press adverts, direct mails, as well as on the DFDS Seaways website.
Catherine Jowett continues: “We were looking for everyday couples and families to show us their true experience of travelling on our Newcastle to Amsterdam route. We weren’t looking for actors or models for this campaign, just people that we could entrust with a video camera to see what footage they came back with and it has worked really well.”
The TV advert is currently airing and will run in February and March and again in April and May. To view the advert visit DFDS Seaways Facebook page.
For further media information:
Amy Puttick on 0116 299 1144/ 07855720343 ( firstname.lastname@example.org )
Jasleen Riyait on 0116 274 6131 ( email@example.com )
About DFDS Seaways
DFDS is Northern Europe’s largest integrated shipping and logistics company, with a network of 30 routes and 50 freight and passenger ships.
DFDS Seaways prides itself on offering world-class facilities and services and the widest choice of ferry routes into northern Europe.
In the UK, the company operates passenger ferry services on routes from Dover to Calais, Dover to Dunkirk, Harwich to Esbjerg, Newcastle to Amsterdam, Newhaven to Dieppe and Portsmouth to Le Havre.
DFDS Seaways has been named the ‘World’s Leading Ferry Operator’ for the last two years (2011-12), as well as ‘Europe’s Leading Ferry Operator’ at the prestigious 2012 World Travel Awards. It was also the only recommended ferry operator nominated by Which? Travel (2011).
DFDS Seaways operates up to 44 sailings a day between Dover and France on its Dover-Dunkirk and Dover-Calais routes and two daily services on the Portsmouth to Le Havre crossing. It also offers two daily sailings between Newcastle and Amsterdam and up to four crossings a week between Harwich and Esbjerg in Denmark. In addition, the DFDS Seaways network includes a passenger and freight service between Newhaven to Dieppe, which has four daily sailings and is operated by Transmanche Ferries. For further information about DFDS Seaways, or to find out about the latest sailing times, fares and offers across all routes from the UK, visit www.dfds.co.uk.