Welcome to the DFDS Seaways Affiliate Programme

Why become a DFDS Seaways affiliate?

Leading ferry operator
Strong, international brand name
World Travel Awards Winner - 'World's Leading Ferry Operator' - 2013, 2012 & 2011 
Europe’s Leading Long Sea Ferry Operator: 2007, 2008, 2009, 2010, 2011 & 2012
Responsible Tourism Awards - 'Best Responsible Ferry Operator' - 2011  
Which? Recommended Provider - Ferries July 2011
Generous commission rates
Regular incentives
Great offers and promotions
Easy to use booking engine
Deep linking
Regular creative updates
Highly commended at 2011 a4uAwards in 'Best Travel & Leisure Advertiser' category

Highly Commended for Best Travel & Leisure Advertiser 2011   World Travel Awards Winner 2010

Commission (Paid on total order value)

4% Ferry Crossings
5% Short Breaks with Accommodation
7% Mini Cruises
7% Dover routes

Cookie 45 Days
Average Conversion 3.44%
Average Order Value £167.40
EPC £0.28


Access to dedicated affiliate team
Request bespoke creative & content for your site
Keep up to date with our regular newsletter
Frequent and motivating incentives including: Apple iPads, Spotify Subscriptions, VIP Packages, Bang & Olufsen sound system & many more!

Where do I join?

 Affiliate Window Logo   To join the DFDS Seaways affiliate programme on Affiliate Window, simply visit the Affiliate Window site and register your details. Contact sophie.hoult@dfds.com if you have any questions.
Join our ferry affiliate scheme now

 TradeDoubler   To join the DFDS Seaways affiliate programme on Tradedoubler, click here to register. You can also contact Sophie Hoult on 0191 293 6272 or sophie.hoult@dfds.com.
Join our ferry affiliate scheme now

Once you are approved onto the programme, you can start adding links, banners and copy to your site to promote the DFDS Seaways products & start earning commission straight away! Why not find out our top selling products?

DFDS Seaways also offers services between Dover-Dunkirk and Dover-Calais. These routes are now commissionable on this programme, as well as Newcastle-Amsterdam.

Here's what our affiliates have to say about the DFDS Seaways programme 

“The DFDS affiliate scheme is really easy to use, and it's backed up by a proactive and supportive management team - not something I take for granted, as I haven't found it that way with every ferry company. If travel to Amsterdam, the Netherlands or Scandinavia is relevant to your website, you should definitely sign up with DFDS.”

Mark Smith http://www.seat61.com


“DFDS Seaways look after their on-line affiliates extremely well. The programme has always been efficient, is easy to use and, compared to some, the returns are generous.”

David Simpson http://www.seaview.co.uk


“Having heard great things about the DFDS Seaways affiliate program, I decided to set up a site focusing on an area of ferry travel. Sophie has been exceedingly helpful with real advice and has gone above and beyond what I expected from an affiliate manager. I receive regular emails with helpful updates and promotions, and DFDS Seaways is by far the most pro-active merchant I work with in the ferry industry.”

David Fiske www.2for1minicruises.co.uk


“We’ve worked with DFDS Seaways for several years and their affiliate programme is one of our favourites. The commissions are good, and there are regular incentives and offers to help with promotions. We were lucky enough to win a supercar driving experience – it’s incentives like this that make merchants a pleasure to promote. You get the impression DFDS Seaways are serious about their affiliates and will do whatever they can to help so both the affiliate and merchant get the best from the relationship.”

Duncan Pollard www.eymedia.co.uk