BRINGING BACK THE JOY OF THE JOURNEY
The overwhelming stress of travelling with children is taking the enjoyment out of holidays
for Britain’s parents, as 44% claim it has put them off booking a holiday entirely
In 2018, families with young children went on an average of four holidays, with half being taken abroad1
Holidays abroad require a lot of forward planning and organising, not forgetting the often-stressful ordeal
of getting to the holiday destination, with children and luggage in tow.
In fact, a new survey2 commissioned by ferry operator DFDS, has found that parents can become so
daunted by the thought of travelling to their holiday destination with their children, that more than two
in five (44%) have put off booking a family holiday altogether.
The top five most stressful factors of the journey cited by parents were:
• Keeping children entertained (46%)
• Keeping everyone happy (36%)
• The worry of children disrupting fellow passengers/travellers (26%)
• Having snacks and drinks prepared (16%)
• Sitting together when travelling (15%)
Steve Newbery, On Board Commercial Director at DFDS, and parent of two children under 10
commented: “A holiday should really begin from the start of the journey, when bags are packed, and
the front door locked. The ease of ferry travel means all the highlighted stress factors are eliminated,
with enough space and entertainment on board for all the family to enjoy, so the holiday really does
begin before you get to your destination.”
More than a third (37%) of parents claimed that airport queues and the confined space on board an
aircraft, create unnecessary stress at the beginning of a family holiday, while over a quarter (26%) of
parents say they argue with their partner before even arriving at their destination.
One key factor contributing to the negative feeling toward a family holiday, according to the survey
findings, is the process of getting there, as 31% say they love a family holiday but hate the journey
As an advocate of ferry travel and getting the most from a family holiday, Katy Hill, TV Presenter and
mother of two under 13 commented: “I’m passionate about exposing my children to the world around
them, and while adults tend to treat the travel element more of a getting from A to B – for kids, it’s often
a massive highlight of the trip which shouldn’t be under-estimated!”
Katy added: “Ferry travel was a huge part of my childhood and first holiday experience, as our family
would budget our way around Europe every summer – always starting with one of my top moments – a
ferry from Dover to Calais. The excitement as we’d arrive into Dover was palpable, the smell and sounds
as we drove onto the ferry so unique and we always had breakfast as soon as we boarded!”
Steve added: “In 2018, DFDS welcomed over 129,000 families on board, so catering for the needs of
all families is a big priority for us. We anticipate a steady increase in bookings in 2019, as we connect
families to Europe and beyond, while we continue to invest in our fleet to ensure the whole experience
remains as stress-free and enjoyable as possible, so families can focus on making memories.”
With 60 daily departures connecting the UK to Continental Europe, DFDS ships offer a wide range of onboard entertainment and facilities, from kids play areas, children’s entertainment, arcades, cafes,
restaurants, cinemas and wildlife educational programmes by marine wildlife charity ORCA, depending
on the route. Plus, there are large outdoor deck areas where everyone can explore, enjoy the fresh sea
air and do some ship and wildlife spotting.
DFDS sails from Dover to Calais from £49 each way and Dover to Dunkirk from £45 each way, based
on up to nine people sharing a car; and from Newhaven to Dieppe from £90 per car and four people.
The ferry operator also sails from Newcastle to Amsterdam from £45 per person each way, based on
four people sharing a car and en-suite cabin.
For more information on DFDS, visit: www.dfds.co.uk
Notes to Editors:
1 ABTA Holiday Habits 2018
2 Research 1,000 parents and grandparents of those aged 13-years and younger, by Opinion Matters
*Photo credit - Rocio Chacon
Regional statistics are available upon request
For further press information, please contact:
Elsa Findlay / Charlotte Wright / Arabella Halfhide / Katie Raby
T : +44 (0)20 3440 8930
E : DFDS@rooster.co.uk
DFDS is Northern Europe's largest integrated shipping and logistics company, with a network of around 30 routes and 50 freight and passenger ships.
DFDS prides itself on offering world-class facilities and services and the widest choice of ferry routes into northern Europe.
In the UK, the company operates passenger ferry services on routes from Dover to Calais, Dover to Dunkirk, Newcastle to Amsterdam and Newhaven to Dieppe.
DFDS has been named the 'World's Leading Ferry Operator' for the last 8 years (2011-2018) as well as 'Europe's Leading Ferry Operator' (2012-18).
DFDS currently operates up to 54 sailings a day between Dover and France on its Dover-Dunkirk and Dover-Calais routes. DFDS also offers two daily sailings between Newcastle and Amsterdam.
In addition, the DFDS network includes a passenger and freight service between Newhaven to Dieppe, which has four daily sailings and is operated by Transmanche Ferries.
The ships operating on the Dover-Calais route Côte Des Dunes, Côte Des Flandres and Calais Seaways and are flagged in France. The ships operating on the Dover-Dunkirk route are the Dover Seaways, Delft Seaways and Dunkerque Seaways and are flagged in the UK.
For further information about DFDS, or to find out about the latest sailing times, fares and offers across all routes from the UK, visit www.dfds.co.uk.