DFDS SNOWDOG UNLEASHED ON FISH QUAY

Skipper the DFDS Snowdog has been unleashed on the Great North Snowdog public art trail, taking up his spot at the North Shields Fish Quay following a month sailing between Newcastle and Amsterdam on one of the company’s ships.

With a bright and attractive design that mirrors his surroundings, Skipper is all set to make an impact with visitors to the region, alongside 60 other uniquely decorated sculptures. The Great North Snowdogs are on display across Tyne and Wear until 29 November, when they will be auctioned in support of St Oswald’s Children’s Hospice.

The DFDS Snowdog was first revealed to the public in spectacular style in early August, when he sailed along the Tyne and was lifted on board the Princess Seaways. He then sailed on the ship throughout August to help promote the trail to visitors to the North East.

Trail visitors can download the Snowdogs Trail app with a map showing the location of all 61 installations from the Snowdogs website at www.greatnorthsnowdogs.co.uk​. The trail map can also be picked up at locations across the region. App users can unlock a special deal on Amsterdam mini cruises when they visit Skipper.

DFDS is also running a Skipper photo competition on its Facebook page at www.facebook.com/DFDSSeawaysUK, with an exclusive prize donated by Snowdog artist Joanne Wishart, who designed Skipper.

Great North Snowdogs is presented by St Oswald’s Hospice, in partnership with Wild in Art, and all funds raised will go to support the regional charity’s Children and Young Adult’s Service.

To find out more about Skipper the Snowdog and DFDS’ celebratory special offers visit www.dfds.co.uk/snowdogs. More information about Great North Snowdogs is available at www.greatnorthsnowdogs.co.uk.

-Ends-

For further press information, please contact:

Michelle Ulyatt

UK PR Manager

T: +44 (0)1304 874052

E: michelle.ulyatt@dfds.com

About DFDS:

DFDS is Northern Europe’s largest integrated shipping and logistics company, with a network of around 30 routes and 50 freight and passenger ships. DFDS prides itself on offering world-class facilities and services and the widest choice of ferry routes into northern Europe. In the UK, the company operates passenger ferry services on routes from Dover to Calais, Dover to Dunkirk, Newcastle to Amsterdam and Newhaven to Dieppe. DFDS has been named ‘Europe’s Leading Ferry Operator’ for the last six years (2011 – 2016), as well as the ‘World’s Leading Ferry Operator’ for the last five years (2011-15).

DFDS currently operates up to 54 sailings a day between Dover and France on its Dover-Dunkirk and Dover-Calais routes. DFDS also offers two daily sailings between Newcastle and Amsterdam. In addition, the DFDS network includes a passenger and freight service between Newhaven to Dieppe, which has four daily sailings and is operated by Transmanche Ferries.

For further information about DFDS, or to find out about the latest sailing times, fares and offers across all routes from the UK, visit www.dfds.co.uk.

NOTES TO EDITORS

St Oswald’s Hospice is celebrating providing #30yearsofcare to local patients and families in 2016/17. The charity needs to raise over £7 million each year through voluntary giving and legacies to continue to provide services to the local community. No charge is made to patients for the services provided, ensuring hospice care is available to all. For more information please visit www.stoswaldsuk.org

Wild in Art is one of the UK’s leading creative producers of mass-appeal public art events, which engage residents and tourists alike, through the creation of citywide trails of uniquely painted sculptures. From crashes of rhinos in Sydney and parliaments of owls in Birmingham to BookBenches in London and and Commonwealth Games Clyde mascots in Glasgow, Wild in Art events have animated cities and enthralled people the world over, raising over £6m for charity partners along the way. Wild in Art also provide unique art education resources which engage and inspire young people and enhance learning across the curriculum.

The Snowman™ and The Snowdog: Originally published in 1978, The Snowman, created and illustrated by Raymond Briggs has become one of the world’s most popular children’s books. Available in 15 languages it has sold in excess of 8.5 million copies worldwide with over 3 million of these sales in the UK published under Puffin editions. Adapted for screen by producer John Coates, the Oscar-nominated animation launched on Channel 4 in its inaugural year in 1982 and has been repeated every Christmas since. The sequel, The Snowman and The Snowdog premiered on Channel 4 on Christmas Eve 2012 and was seen by over 10 million people over the festive period. The Snowman brand enjoys an international audience with global broadcast of the sequel, along with an array of consumer products now available. Snowman Enterprises Limited (SEL) is a Penguin owned company.

Tyne and Wear Metro is Great North Snowdogs presenting partner. DB Regio Tyne and Wear Ltd operate Metro stations and trains on behalf of Nexus, under a seven year concession agreement. For further information please contact Account Manager, Ruth Lawson, or Senior PR Executive, Aranda Rahbarkouhi at Gardiner Richardson on 0191 261 4250 or email arandar@gardiner-richardson.com or ruthl@gardiner-richardson.com

Nexus owns, manages and is modernising the Tyne and Wear Metro in the £350m Metro All Change Modernisation programme. For further details please contact David Punton, Communications Officer, at Nexus on 0191 203 3691 or david.punton@nexus.org.uk.

​​​ WE'RE AWARD WINNING​​

It’s always a proud moment when you’re recognised for your good work, we’re honoured to have been named again as the World and Europe's Leading Ferry Operator 2016 at the World Travel Awards. We have been Europe’s Leading Ferry Operator for 5 years running now, and the World’s Leading Ferry Operator for 6 years. ​​​

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