Local artist creates spectacular coastal design for DFDS Snowdog

Local professional artist Joanne Wishart has brought her fun, colourful style to the design of a DFDS-sponsored Snowdog that will join a public art trail in the region later this year.

Joanne, who lives in North Shields and works from a studio at the Mushroom Works, in the Ouseburn Valley, Newcastle, was selected by DFDS to give a maritime feel to the design for its Snowdog. She said: “The coastal landscape here in the north-east is always the main inspiration for my work. Once I saw that DFDS was also supporting the trail it made perfect sense for one of my north east coastline and maritime scenes to include the daily ferry service to Amsterdam from North Shields and ultimately be part of the trail. I feel very proud and excited that the Snowdog I’ve designed will be sailing across the North Sea – I hope he has his sea legs!”

The decorated Snowdog will make its first public appearance in August when it sets sail on board DFDS’s Newcastle to Amsterdam ship Princess Seaways, where it will spend a month wowing customers. Named Skipper, following a competition for customers to suggest a moniker, the Snowdog will then join 59 other giant sculptures, based on the popular character from The Snowman™ and The Snowdog, on the Great North Snowdogs trail across Tyne and Wear from Monday 19th September, for ten weeks. . The installations will help to raise funds for St Oswald’s Children’s Hospice.

To see the finished design and find out more about the installation of the DFDS Snowdog follow the company on Twitter @DFDSSeaways​ or visit www.dfds.co.uk/snowdogs. More information about Great North Snowdogs is available at www.greatnorthsnowdogs.co.uk.

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About Great North Snowdogs

Presented by creative producers Wild in Art, working in partnership with St Oswald's Children’s Hospice, Great North Snowdogs will bring together businesses, artists, schools and community groups to create a public art trail of beautiful Snowdog sculptures, based on the story The Snowman and The Snowdog, by Raymond Briggs.

For ten weeks during autumn and winter 2016, the North East’s streets, parks and open spaces will become home to a series of individually designed Snowdog sculptures, painted by both well-known and undiscovered artists.

This will result in a sculpture trail, sponsored by businesses and individuals, showcasing the rich cultural offer and wealth of artistic talent in the area. Local people can become ‘tourists in their own city’ with a trail map and dedicated app to lead them from popular tourist destinations to lesser known areas of the region.

Once the trail ends, the sculptures will be auctioned at a glittering event in December 2016, to raise funds for St Oswald’s Children’s Hospice. A separate trail of smaller Snowdogs, created by local school children and community groups will also be exhibited, celebrating the talent of the young people of the North East.

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