​​How DFDS ​​use cookies

When you arrive on our website we collect some information about your visit, your computer and how you interact with our website. This information is stored in cookies in your web browser.

The information in these cookies is used to make your experience on our site the best possible and most convenient.

What is a cookie?

A cookie is a small text file that is stored in your web browser and recognized by the website during your visit and if you visit us again. It allows us to provide you with information most suitable for you and enhance your experience on our site.

A cookie does not contain any personal information and it is not a harmful program or virus.

How to avoid cookies

​If you don’t want to receive cookies, you can block them or delete existing cookies from your browser. Below there are links explaining how to delete and block cookies.

What we use cookies for on our websites

We use cookies in order to give you the best possible experience on our website. We can see how you interact with our site and improve it accordingly. We also use the cookies to keep track of various marketing campaigns.

This way we learn what works and adjust the website in accordance with what you like. Cookies are also used for when we conduct surveys on our website. The cookies help so that we don’t ask you the questions over and over when you come back to our websites.

What kind of cookies we use our websites

We use two kinds of cookies. Cookies that are set by our website, our content management system and the online booking system you use to book tickets in, are 1st party cookies. 1st party cookies are only set when you visit our site.

We also use a number of external tools and systems like tr​acking and analytics, e-mail newsletters, adwords and banners. These place cookies as well. Cookies set by these are 3rd party cookies.

3rd party cookies can be set when you engage with us through emails and banners, but also when you visit our site.

Cookie lifetime

The cookies placed by our site have various lifetimes. Some expire as soon as you close your browser, others are valid for days/months/years. We need the lifetime for a cookie to be longer when it is used to measure if you are a new or returning visitor.

For the most part we use the standard lifetime of the cookies (set by the systems that use them). In some cases we can change the lifetime. We are not able to control the lifetime of all 3rd party cookies because they belong to external systems that are used by partners and agencies.

1st party cookies

Our website: We place a session cookie when you visit our site. This has a technical functionality. As an example, the cookie helps your experience, if you login to our site as a travel agent.

Our online booking: We place a session cookie when you use our online booking engine. This has a technical functionality. As an example, the cookie keeps track of the content of your booking. This allows you to move back and forth in the booking without losing your content.

Session cookies expire when you close the browser.

3rd Party cookies

Audience Science, Tribal Fusion, Specific Media, Quantcast, AOL, Rocket Fuel, Media Math, Marlin These are all anonymous cookie which collects behavioral data to allow the delivery of relevant advertising campaigns. In most cases the attribution lookback window will be 30 days, but the cookie lifespan can last up to 2 years.

Google Analytics and Adwords: Measures traffic on our site. The cookies expire automatically after a number of days/years after your last visit.

Yahoo Analytics: Enables us to analyse website traffic. No personal information is retained and an opt-out option is available.

DoubleClick Campaign Monitoring : Measures traffic from adwords, e-mail, banner and link activities. The attribution lookback window will be 30 days, but the cookie lifespan can last up to 2 years.

AddThis Sharing : Makes it easy for you to share content on various social media platforms and allows us to see how often our online content is shared. This is a cookie that doesn’t expire.

Crazy Egg : We use this to improve our pages based on your interaction. The cookie set is measuring whether you are a new or returning visitor. The cookie expires automatically 5 years after your last visit.

Userreport survey : We use this to get feedback from the visitors on our site. The cookies used, makes sure that you don’t get asked every time you visit our site.


A marketing analysis tool that allows us to monitor product sales.

YouTube : We show youtube videos on our sites. Youtube places cookies that remembers your settings in the video player. As an example. If you have changed the sound level on a youtube video, this is remembered in a cookie for the next time you view a youtube video.​

How to delete cookies

Should you decide to delete any cookies you have received so far, you can find a guide by following the links below. They cover most of the browsers used.

Notice, that you will be deleting cookies received by all sites and not just ours.

Microsoft Internet Explorer:​

Block cookies​​​

Delete cookies​

Mozilla Firefox:

Block and delete cookies​

Google Chrome:

Block and delete cookies​


Delete cookies​


For further information about ​our cookie policy, please contact us by email: uk.marketing@dfds.co.uk​.


We are Europe’s Leading Ferry Operator 2012-2019 & the World’s Leading Ferry Operator 2011-2018!​​