Vintage Posters – A 150 Year Anniversary
2016 is a very special year for DFDS as this December we'll be celebrating 150 years since our formation. Our century and a half of history began in Denmark in 1866 with the famous Danish industrialist Carl Frederik Tietgen, who created Det Forende Dampskibs-Selskab (The United Steamship Company). Since then DFDS has navigated through the 19th and the tumultuous 20th century to become the world-renowned ferry company it is today, delivering passengers and freight to their chosen destinations in France, Holland, Denmark, Germany, Norway, Sweden, Baltics and the UK.
To mark the occasion, we’ve commissioned the creation of a series of stunning posters that hark back to the golden age of travel. We’ve drawn inspiration from our 150-year history, and chosen an era that we feel represents the elegance and the glamour of travelling at sea.
Vintage Posters for the 21st Century
And finally, font choice. Oddly enough, a large proportion of posters had hand drawn fonts, when selecting the fonts, an obvious choice would be Futura, a classic typeface invented in 1927 that we still use today. However it is the fact that it is used today (see any Wes Anderson film) that makes it unsuitable as it is often recognised as a modern typeface. So we chose to opt for fonts that were overtly stylized to be Art Deco looking, or have elements that we as an audience in 2016 consider to be Art Deco, even though they may not be.
Alongside this project we've also enjoyed listening and learning from some of our loyal customers over the years about what made a DFDS journey special to them. This has led us to create some 1930's inspired tea towels, a common holiday memento of the era, for some of those taking part. For more details on how to enter please visit the blog post here.
We are Europe’s Leading Ferry Operator 2012-2017 & the World’s Leading Ferry Operator 2011-2017!